Biztech Nov 20, 2012
Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited and ThinkVine, a marketing mix optimisation software company, have entered into a strategic partnership to provide consumer goods companies a comprehensive package of solutions and services that will optimise marketing plans and drive brand growth by improving forecasting of marketing spends, tactics and timing across consumer groups, products, channels and geographies, on a global scale.
ThinkVine’s marketing mix optimisation solution connects predictive analytics and data with behavioural insights that will enable organisations to better understand and predict where and how their consumers respond to marketing, across multiple marketing touch points, and purchase products.
“Through our strategic partnership with ThinkVine we can now help the consumer goods industry optimise marketing investments to drive growth and profitability. With the integration of ThinkVine’s marketing mix optimisation solution into our ever expanding Integrated Trade and Marketing expertise, we help CMOs gain competitive advantage by having more predictability and achieve better results through optimising their marketing investments,” said Srini Pallia, Senior Vice President and Head, Retail, CPG, Transportation & Government, Wipro Technologies.
“As CMOs of consumer goods companies are faced with increasing pressure to make their budgets work harder, they are turning to data and analytics for help. But, historical reports, simple metrics and traditional statistical methods only give them a look in the rear-view mirror,” said Mark Battaglia, CEO, ThinkVine. “Marketers need accurate, forward-looking forecasts to quickly address changing market and consumer dynamics and confidently make changes to their marketing mix. Our partnership with Wipro will enable CMOs to stay ahead of the rapidly evolving marketplace and improve their results.”
Wipro partners with the world’s leading consumer goods organisations enabling them to better connect brands to consumers and creating memorable shopping experiences. Wipro’s expertise spans across the entire consumer goods and retail value chain, driving consumer and retail insights, integrating trade and marketing, powering innovation and enabling digital collaboration.
More From Biztech2.com Staff.