Brands Jun 19, 2013
It was a better day for Indian agencies at Cannes, with Taproot India winning two golds for their client, Times of India, Grey India winning two bronzes for DHL Express and Duracell batteries and, finally, Ogilvy India winning a bronze for their client Philips Electronics. All the wins were in the 'Outdoor' category. Indian agencies, however, drew a blank in the 'Radio', 'Cyber' and 'Media' categories, with no entries even making it to the shortlists.
India's hopes now rest with the 'Press' (with 37 shortlisted entries) and 'Design' (with 19 shortlisted entries) categories. Shortlists for 'Titanium', 'Film', 'Filmcraft' and 'Branded Content' are not yet announced.
Taproot won accolades for its 'Farmer's Suicides' campaign, representing client, The Times of India. The entry won awards in two sub-categories, 'Fundraising and Charities' and in the 'Illustration'.
Grey India won a bronze Lion for the entry 'Divorce' in the 'Business Equipment and Services' sub-category. The second bronze for Grey came from the 'Positive and Negative' campaign for Duracell Batteries in the 'Household' sub-category.
Ogilvy India's 'LED Torch' campaign was awarded a bronze in the 'Photography' sub-category.
To read our report on the earlier four wins, click here.