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Corporate Jul 18, 2012

This Delhi street vendors’ market is a global business model

New Delhi: In a matter of 15 minutes a deserted road facing the capital's Indira Gandhi Stadium complex comes alive with a colourful ensemble of clothing and other utilities. Street vendors gather here every Sunday to set up a bazaar which its promoters say could serve as a global model.

"The idea is to set up a global model market by utilising spaces which are usually considered as wasteland and ensuring safe and secure workplace to the poor vendors who are displaced every now and then," explained Ankita Upreti of the Ahmedabad-based Self-Employed Women's Association (SEWA) that is responsible for the evolution of the bazar to its present avatar.

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Even Delhi Chief Minister Sheila Dikshit, after witnessing a power point presentation last year, felt the concept threw up interesting possibilities.

The bazaar has some 1,000 vendors who were scattered in various parts of the city till SEWA came into the picture in 2009 when the market was shifted out due to the construction of a flyover as part of a Commonwealth Games project.

"A long legal battle has gone into the evolution of this Sunday bazaar. It was removed from the Ring Road bypass because the flyover's construction started in 2009 before the Commonwealth Games," Geetabehn, 46, a street vendor and member of the SEWA self-help group, said.

Then, followed a series of elaborate power-point presentations, pitching plans to government officials and mobilising the vendors, Upreti, SEWA's legal coordinator, said.

"We met the architect before the construction work on the flyover began. The idea of having a street vendors' market beneath the flyover was put forth, which he liked," she added.

"The plan then meticulously included in the site plan. The Public Works Department (PWD) wanted the site to be properly maintained and asked SEWA to execute an agreement," Upreti said.

In the agreement with the PWD in May 2011, SEWA took up the task of cleaning, beautifying and maintaining the market. While an attendance record is maintained for the vendors who sit here Sundays, there are zero-traffic issues because of organizational clarity.

Every Sunday, the market is abuzz with buyers from noon until 3 pm Buyers range from traders from Uttar Pradesh and Haryana to consumers who want an easy bargain.

"This market is a one-stop shop for small town traders and consumers who want to buy clothes and second-hand utilities. It also provides a livelihood for the vendors displaced by the Games construction work," Geeta, hailing from Ahmedabad, added.

The vendors, on the other six days of the week, go around various neighbourhoods in the capital, collecting old clothes and other discarded household goods in exchange for new utensils. These are then spruced up and sold at the Sunday bazaar.

Their Sunday earnings range from Rs 2,000 to Rs 5,000, the vendors say.

Even as buyers straddle across pavements sifting through items on offer, the bazaar amazes one as it is clean and well-managed. With spaces earmarked for authorized vendors, there is no chaos and loud-calling from sellers, unlike at other weekly markets.

This, in fact, is what distinguishes the bazaar from the 268 other weekly markets in the city that the Municipal Corporation of Delhi has records of.
Leelabehn, 55, sits content in a corner of the market, as the veteran has seen its face changing over the last decade. She has traversed every twist and turn in the evolution of this bazaar, she says.

"The change I see here is the sense of security that has been brought in. Unlike other places I have sat at, there is no stench of public toilets, no druggists and not even demands for protection money," Leela said.

Of the 1,000 vendors, some 800 are women.

IANS

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